Every diamond, explained.
Claradiam is a diamond knowledge resource built in Mumbai by Clicarity. It is not a shop. It does not sell diamonds, settings, or jewellery. It does not accept advertising or sponsored placement. It exists for one purpose: to give anyone who wants to understand diamonds genuinely accurate, sourced, honest information.
Why we built this
The diamond industry has spent a century managing what buyers know. The information that circulates in retail environments is shaped by what retailers need buyers to believe, not by what buyers actually need to know. The result is a market where most buyers make significant purchases without understanding what they are buying, why it is priced the way it is, or how to evaluate what they are being shown.
The information that would help buyers is not secret. It is available in GIA publications, gemological research, trade press, and academic literature. Most of it is public. Almost none of it has been presented in a form that a busy person in Mumbai can read without specialist training.
Claradiam exists to close that gap. We read the research. We sourced every claim. We wrote it in plain language. We made it free.
Our editorial principles
Every factual claim on this site is sourced to a named, verifiable reference: GIA publications, peer-reviewed gemological research, industry statistics from GJEPC, trade press, or documented historical sources. We do not publish statistics without a source. We do not present opinions as facts. When we give advice, we say it is advice and explain the reasoning behind it.
We do not have commercial relationships with any retailer, laboratory, or brand mentioned on this site. We do not receive referral fees. We do not receive placement fees. We do not write favourably about any entity because they paid us to. When we name specific retailers or laboratories, it is because they are relevant to the topic at hand, not because of any commercial arrangement.
When we do not know something, or when the evidence is genuinely contested, we say so. We would rather acknowledge uncertainty than give false confidence to someone making a significant purchase decision.
Why it is free
Information that helps buyers is also information that makes the market better. A buyer who understands what they are buying makes better decisions, is less likely to be misled, and is more satisfied with their purchase. This is good for buyers. It is also, in the long run, good for the industry. Claradiam is Clicarity's contribution to that outcome. We do not need to charge you to make this worthwhile.
About Clicarity
Clicarity is a Mumbai-based company working in the diamond and jewellery space. Claradiam is our public knowledge initiative. For any questions about this site or its content, contact us through clicarity.com.